Vision & Voice
Green’s Blue Light Lounge brings a casual elegant experience of the 20s into the now.
Our lounge is the only bar in Manhattan that brings the inspiration of the 20s Great Gatsby era that we love to a casual setting. Green’s Blue Light Lounge is your local bar to catch a drink after work or your night out bar wither we are your choice to start the night or end it you will always have a whoopie of a time.
Whoopee is 20s slang for fun.
Beliefs & Brand Voice
Values: Connecting with local suppliers, farmers, and musicians, and focused on hiring and uplifting those in the community with fair wages and healthcare.
Audience: 20’s and older, however, focused on 20s - 40s but welcomes everyone.
Strengths: Cocktails, small plates, ambiance, gatherings, date night, girls’ night out
Attributes: Elegant, Bold, and Modern
How others see us: Think of us as the Great Gatsby meets A Pop Icon!
The Logo
The logo was inspired by the art deco style, using geometric patterns of circles and lines to create a female face coming out of a crescent moon. Along with colors that are art deco specific, emerald, and gold tones were incorporated into the 20s style design. Combined these all symbolize coming into the moonlight which is the romantic time of being together with lovers or friends, perfect for a lounge.
Brand Design
The use of color and typography is based on art deco paintings and posters.
Branding
Our promotional materials specifically business card serves as a way to bring customers coming back for more. With a list of our favorite foods and cocktails and offering a percentage off on our customer’s next visit when all the favorites are purchased. The purpose is to know what cocktails and dishes work and what don’t so we can edit and make changes. Think of this as a promotion and survey in one!
Website & Social Media
Website and social media are focused on promoting our food and drinks, events, and the space that can be booked for events.